Joe Tragesser

Chief Executive Officer

Joe Tragesser having over 29 years experience with Hostess Brands as a District Sales Manager, then becoming Vice President of Marketing. Also becoming Director of Sales for BCU Food Brokers and currently serves as President for Continental Food & Brokers and currently serves as President for Continental Food & Beverage Brokers. As District Manager, Joe has established long term relationship with key chains such as Ralphs, Food 4 less,Starter Brothers, Costco, Wal-Mart, Target, Sam’s Club, Vons, Albertsons, Superior Warehouse to name a few. He has also worked closely with C-Store accounts such as 7-11, Circle K, and Archo Am PM.


Michael Lajtay

Chief Operations Officer

Mr. Michael Lajtay is a version of the consumer product industry and an accomplished entrepreneur. He is the owner of numerous trademarks registered with the US Patent and Trademark Office, including “Jugular®”, Go for the Jugular®”, “Takedown®” and “Hole-In-One®”, among others. He is the exclusive licensee of UFC Hall of Fame Inductee and 4 Time Heavyweight Champion Ken Shamrock for beverages. In 2001, Mr. Lajtay obtained the endorsement of Pro Football Hall of Fame Inductee and Super Bowl XXIX MVP Steve Young for his Jugular® Energy Drink, which debuted strongly in 75 Wal-Mart locations. He also produced the “Jugular® Street Luge Racing” video game under as an exclusive license with Activision. Also was a founding management team of Vector Aeromotive Corporation – manufacturers of the Vectoe W8 Twins-Turbo Exotic Sport Car. Vector was 1 of only 4 publicly traded automobile manufacturers in the USA at the time.